Google is very smart and timely to change its algorithm for indexing new web pages. Recently Google announces a new passage indexing update in its algorithm for searching results for a particular search query.
Today in this article we will discuss everything regarding passage indexing in detail. So if you are a blogger and interested in learning Search Engine Optimisation, blogging, and money-related terms then you are in right place.
What is Google Search?
When someone types a keyword or query on Google. It fetches results from its database and provides you the best results.
The process of providing results on the basis of your search query is called Google search. It’s a very big activity behind the browser that produces the result.
These activities work on Google algorithms. Initially, Google presents the result on the basis of keywords. In the letter, they update this and start showing results on the basis of title and meta tag.
But now these are all old things. Google now has the ability to index your passage with the help of a passage indexing algorithm update.
Passage Indexing
Passage indexing is a process in which Google bots can scan your entire web page for a particular keyword and provide you the relevant paragraph on top.
Actually in simple words it is the the modified form of meta tags. Now you don’t need to add meta tag to your post. Because Google whats does not consider your meta tag.
They find the relevance e in your article regarding any particular search query and Fetch the results on the basis of their indexing criteria.
Benefits of Passage Indexing
Initially we thought that we have to write long content for Organic search results. But now with the passage indexing update our content can be rank with proper relevancy of a small paragraph.
Beneficial For Long Content Writer
It is beneficial for both long content writer and salt content writer. Suppose you are writing a lengthy and long content of almost 5000 words.
Then your whole content can be rank on top ok because of a basic and small keyword that you enter in a very short paragraph.
So if you will write long content then your chance of getting on top without focus keyword will become hai.
Because when you write long content you cover multiple keywords in your content. And any one key word will be your lucky keyword to rank on top.
Beneficial For Short Content Writer
Before passage indexing update Google consider long content higher relevant to rank on top.
So small content writer or you can say micro content writer did not get chance to get on top.
But now this thing is completely changed. Your hundred words article will be rank if it is relevant to the search query.
Now you can start writing short or medium length content. And it will have more chance to get on top as you are covering title and content more relevant.
Is Passage Indexing Better Then Google Bert Update?
Yes message indexing update is is much better than Google BERT update. In Google BERT update pages were indexed on the basis of Title and keywords meaning.
So, in this case effective title writer got more chance because of the eye catchy title. Sometimes blogger focus on writing title more than writing paragraphs.
This may case the bounce back for Bounce rate from the website. It was very harmful for both visitors and website owners.
But now Google will index your website or web page for your passage for paragraph. It will improve the the searching time and reading time. Also it will increase the CTR rate and earning of Publishers.